Since the time the first note was played, music has been a part of every soul. Each of us has an affiliation towards a genre, a lyric we instantly connect to, an artist we look up to. Music influences people’s emotions and we felt the need to add an expression to this emotion through visual elements.
Smoked emerged around the thought of building a clothing line that stitched music content and its meaning. A lifestyle brand, Smoked details intricate designs in the form of silhouettes and graphics.